Your P&L says you're profitable.
Your bank account
disagrees.

Because profit and cash are two different things. Your P&L shows revenue minus expenses on an accrual or timing basis. But if your receivables are at 45 days, your rent is due now, and you just made a tax payment, you can be profitable and still not have money in the bank. That gap between accounting profit and actual cash is the #1 reason business owners feel like something is wrong. A 13-week cash flow projection solves this by showing you exactly where the money is going and when.

Bookkeeping records what happened. Financial Intelligence tells you what it means and what to do about it. You get clean books plus a monthly briefing with KPIs, cash flow projections, variance analysis, and a written action plan. One is a record. The other is a decision-making tool.

We're a fractional CFO service built for owner-operated businesses doing $250K to $10M. The job at this size is different from a corporate CFO. You're not raising a Series B or running an audit. You need someone to make sense of your numbers, see cash problems before they hit, and tell you what to do about hiring, pricing, and spending. That's what we do. The difference from a typical fractional CFO: most give you a few hours a month of advice and leave you to find a bookkeeper and build your own reports. We bring a fractional CFO in your corner plus a dedicated analyst behind them, producing the 13-week, the variance pack, and the monthly briefing. Bookkeeping when you need it, by us or through a trusted partner. Starts at $1,500/mo, which is a fraction of what a traditional fractional CFO charges ($3,000–$10,000/mo).

Service businesses, professional practices, agencies, and SMBs doing $250K to $10M in revenue. We use QuickBooks Online and do cash-basis accounting. Our current clients span healthcare, events, logistics, music licensing, and media.

Keep them. Most of our clients bring their own bookkeeper or already have one they trust. The Financial Intelligence membership at $1,500/mo works alongside whoever's doing your books. We just need clean, timely closes to build the analysis on top. If you don't have a bookkeeper or need an upgrade, we can handle simple cash-basis in-house or coordinate with a trusted partner firm.

$1,500/mo for the Financial Intelligence membership. Bring your own bookkeeper, or add bookkeeping starting at $300/mo. 3-month minimum, then month-to-month. 90-day money-back guarantee.

No, and that's by design. We're the CFO function for businesses doing $250K to $10M. That's a different job than a corporate CFO who's running an audit, working through SOX compliance, or structuring an M&A deal. If you need that, you need a different kind of firm. What you need at this size is someone who keeps your books clean, builds your reporting, sees your cash flow eight weeks out, and tells you what to do about it. That's the work we do.

Send it over. Most ad-hoc work, like compensation models, sensitivity analysis, scenario projections, hiring decisions, and pricing studies, is part of the membership and we fit it into your monthly work. For bigger one-off projects like a full re-budget, a fundraising deck, M&A diligence, or a deep operational study, we scope and quote separately so you only pay for what you actually need. No retainer creep. No hour-banking.